Yana
2022

Yana harkens back to the bygone youthful view of optimism, freedom, and growth. The design and its brand expression borrow from school supplies vernaculars and nostalgic memories of past culture. The brand is straightforward yet mysterious, upkeeping a persona that is never spoken but inherently understood.

Identity design • Branding • Typography • Creative direction • Packaging

Credit: Leah Venenosa for naming and consultation