The Galaxy Note 4 is a premium product marketed to a targeted audience of established working professionals. Inspired by high-end luxury brands such as Selfridges, the visual approach highlights its unique features and frame the product to carry a premium presence. The art direction provides Samsung a “key visual“ to tell its product story for the upcoming global marketing campaign for Note 4 launch.
Credit: Alisa Wolfson • Agency: Leo Burnett Dept. of Design