Recipeace homepage

Recipeace Website

2012

Leo Burnett and Peace One Day collaborated on a global campaign to set aside our differences and come together for a peaceful meal as a first step to gaining understanding and burying the hatchet. The supporting website features a sign-up social pledge to spread awareness and curated recipes with history to tell. The newsprint placemat is part of a larger Peace Meal kit entered for campaign submission.

Site design
Wireframes
Art direction
Recipeace homepage framed in a laptop screenRecipeace homepageRecipe page for Recipeace websiteRecipe page expanded for Recipeace websitePrinted Recipeace unfolded placemat in black and white

Credits • Alisa Wolfson • Kyle Poff •  Kelly Dorsey •  Jason McKean •  Matt Miller •  Adam Ferguson • Agency: Leo Burnett Dept. of Design