Leo Burnett and Peace One Day collaborated on a global campaign to set aside our differences and come together for a peaceful meal as a first step to gain understanding and bury the hatchet. The supporting website features a sign-up social pledge to spread awareness and curated recipes with history to tell. The newsprint placemat is part of a larger Peace Meal kit entered for campaign submission.
Credit: Alisa Wolfson, Kyle Poff, Kelly Dorsey, Jason McKean, Matt Miller, Adam Ferguson • Agency: Leo Burnett Dept. of Design