Popular Pays app tile with notification badge

Popular Pays Rebrand


Popular Pays, a marketplace that connects brands with influencers, solidifies itself as one of the leading startups in this field; with that comes the right moment to reintroduce themselves with a brand refresh. What started as a brand story about exclusivity, payment, and bartering is transitioning into a community about creativity. The new offset brackets are a fitting symbol for capturing the spirit of creativity. When acting as a pair of brackets, the logo becomes a playful and dynamic device to build distinctive layouts and frame content. The laid-back tone, white space usage, vibrant color palette, updated brand typeface, and a set of custom emojis round out the brand relaunch effort.

Identity design
Creative direction
Style guide
Popular Pays logoAnimated gif of Popular Pays logoPopular Pays posters featuring contents from influencersPopular Pays posters featuring contents from influencersOutdoor ads for Popular PaysOutdoor ads for Popular PaysOutdoor billboard ad for Popular Pays
Custom Popular Pays emoji as an enamel pinFramed poster for Popular Pays
Popular Pays mobile app designFront and back sides of business card for Popular PaysDetails of Popular Pays logo