Popular Pays, a marketplace that connects brands with influencers, solidifies itself as one of the leading startups in this field; with that comes the right moment to reintroduce themselves with a brand refresh. What started as a brand story about exclusivity, payment, and bartering is transitioning into a community about creativity. The new offset brackets are a fitting symbol for capturing the spirit of creativity. When acting as a pair of brackets, the logo becomes a playful and dynamic device to build distinctive layouts and frame content. The laid-back tone, white space usage, vibrant color palette, updated brand typeface, and a set of custom emojis round out the brand relaunch effort.