Animated Pencil Shavings logo

Pencil Shavings On-air Identity

2014

Pencil Shavings is a video series that showcases the behind-the-scene work and life of the creative talents of Leo Burnett Worldwide. The design aims to give the series an on-air broadcast-like presentation with its own program identity and motion package.

Motion design
On-air identity package
Animated gif of Pencil Shavings on-air graphicsAnimated gif of Pencil Shavings on-air graphicsAnimated gif of Pencil Shavings on-air graphicsAnimated gif of Pencil Shavings on-air graphics
Pencil Shavings on-air graphics in transitionPencil Shavings on-air graphicsPencil Shavings on-air graphics in transitionPencil Shavings on-air graphicsPencil Shavings on-air graphicsPencil Shavings on-air graphics in transition

Credits • Agency: Leo Burnett Dept. of Design • Motion production: The Colonie