Cover of printed Avery Dennison Annual Report 2010

Avery Dennison 2010 Annual Report

2011

Avery Dennison is a manufacturer of pressure-sensitive adhesive materials for a wide array of industries and consumer goods. As with many corporations after the 2007-09 global recessions, the company aimed to please its investors by looking to appear cutting frivolous spending. The 2010 annual report brings this message through with its single color black ink on low-quality paper. The editorial art direction is vibrant and simple, highlighting the underlying technologies AD innovates for its customers. Bold typography helps bring a strong outlook and confidence to a shaky time. Its digital counterpart is treated with a sleeker presentation to provide renewed optimism.

Publication design
Site design
Art direction
Long-form design
Infographics
Illustrations
Pre-press
Book cover of Avery Dennison Annual Report 2010 using only HelveticaInside spread of Avery Dennison Annual Report 2010Inside spread of Avery Dennison Annual Report 2010Inside spread of Avery Dennison Annual Report 2010
A section of interactive Avery Dennison Online Annual Report 2010 showing parallax transition
A section of interactive Avery Dennison Online Annual Report 2010 showing parallax transition
A section of interactive Avery Dennison Online Annual Report 2010 showing parallax transition
A section of interactive Avery Dennison Online Annual Report 2010 showing parallax transition
A section of interactive Avery Dennison Online Annual Report 2010 showing parallax transition
Landing page of Avery Dennison Online Annual Report 2010 A section of interactive Avery Dennison Online Annual Report 2010 showing thumbnails of editorials A section of interactive Avery Dennison Online Annual Report 2010 showing a wine labelA section of interactive Avery Dennison Online Annual Report 2010 showing a packaging labelA section of interactive Avery Dennison Online Annual Report 2010 showing a carA section of interactive Avery Dennison Online Annual Report 2010 showing RFID tags and scannerA section of interactive Avery Dennison Online Annual Report 2010 showing a solar panel

Credits • Dave Ritter • Kevin Netz • Site development by Jeremy Kahn • Agency: VSA Partners