AOY Event Identity

Leo Burnett is a renowned advertising company with offices across the globe. Each year, the agency throws an event inviting senior leadership from its worldwide network to celebrate the year’s best work and recognize the most outstanding teams and offices. It is like an in-house Grammy, requiring large projection screens and title slides. The visual concept plays on the idea of partially hiding the winner in cryptic arrangements of wireframe cubes. It’s only legible when the cubes are turned and filled into solid, revealing the winner. 3D projection mapping techniques were experimented with for the party’s ambient centerpiece.

Identity package • Motion direction • Keynote slides • 3D mapping direction

Credit • Agencies: Leo Burnett Dept. of Design, Protokulture